15 January 2017
Someone I met today is someone I've seen over the past 3 or so years but never talked to. I've been doing the Bridal Expo for a while, if that wasn't already obvious, and the person I spoke to today is one of the models who walks around the showrooms.
"So when you do the expo, do people ever ask you about the dress?"
"No. Most of the time they just say it's a nice dress."
It was weird to hear but that's kind of how I feel about most clothes advertisements. "Oh, it looks nice" is my general feeling. I don't necessarily want to look like what I'm being. But... I guess that's the goal of clothes advertising, be compelling enough to make people want to look like you. Right?
Maybe. Companies are now about selling a certain lifestyle or image, not just the clothes themselves. Hollister does beachy, Abercrombie does preppy, etc. It can't be the same with wedding dresses, since you don't live your day to day in wedding dresses. At least, most people don't.
I think that's why having models walk around in wedding dresses isn't a very effective way of getting people to buy the dresses. I mean maybe it is, because you want to see what other styles that bridal store has. It seems hard to sell the dream when your audience is visualizing someone else in it.
What do I know though? I'm someone who's also said she wanted to elope. But...... I also happen to like dresses and trying them on. What looks good on me doesn't necessarily look good on someone else.
And while exhausting, who doesn't want to feel like a fairy wedding princess for a whole afternoon? Pick your style and try on the damn dress.