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Gold is valuable. It exists to look beautiful, but is fickle and malleable compared to other metals and alloys that rust with age and wear and tear. You can wear gold to adorn your body but that's all the wearing you can do. It decorates otherwise plain visages, surfaces, ornaments, fixtures. Gold is valuable because it doesn't tarnish.

That's more than I can say for your reputation adored by gilded glossy words.